Target audience

Target Audience Descriptions

ADTR ( A Day To Remember)

The genre of the music is; Metalcore, pop punk, hardcore punk, post-hardcore.

Male or Female – 16-25 years old. Due to this age a lot of the audience might be students in college/ Sixth form or even University. They are big music lovers. who like bands such as A Day to Remember, You Me at Six, Bring Me the Horizon and many other bands. Many of the audience will be students but can have any job. People with boring jobs might like more metal music to escape the boring job (this is all down to opinion and depends on the individuals skill set) Some of the fans might even have their own band making them like this kind of music more to get ideas for their own music. Favourite films are horror films and thrillers.  It is stereotyped that this audience has long dark hair and lots of piercings but anyone can be a fan. They like to go to concerts and gigs going in Mosh Pits.

Types of music videos

There are three types of music videos; Narrative, Performance and Concept.


Narrative music videos are videos with a storyline which usually relates to the lyrics of the song. For example:


Performance music videos are videos where all you see is the band playing instruments and singing for example:


Concept music videos are artistic videos for example:


A lot of music videos are a mix between narrative music videos and performance music videos for example :

Music videos also often feature intertextuality. This is where a music video makes a reference to another music video or a film.

Theories

The Andrew Goodwin Theory


Andrew Goodwin came up with a theory about music videos.

1. Relationship between lyrics and visuals- Goodwin believes that if the lyrics of the song and what we as an audience see in the music video it should give us a better understanding and emotional connection to the song increasing the popularity of the song.
2. Iconography- If a band has an iconography it means by looking at the video and they way they look the audience will recognize them as it is unique and reflects the genre of their music.
3. Close ups- In majority of music videos close ups are included on an important person and as an audience we should pay attention to the and what they are doing as they are important.
4. Voyeurism- This tends to apply to male audiences where in a music video you see a woman in 'sexy' clothing which gets male audience members interested in the video and wanting to continue to watch. It is also filmed to seem to be from the audiences view looking at these woman and their clothes.  
5. Intertextual-  Intertextual references are where in a music video a scene is copied from another video which people will recognize. This can be used for comedy or metaphors/ simile 

The Laura Mulvey Theory
This theory has 3 key aspects of the male gaze. The cameraman, the characters and the spectator. All of these roles have the males gaze where you focus on woman and what they wear and what they are doing rather than other things going on in the video. This is used to attract the attention of male audience members just like Goodwin's Voyeurism.

Dolby

Jake- don't forget that you get marks for the presentation of the blog and the information. At the moment the analysis is quite brief and doesn't seem to be informing much- be creative and make links in your research!

A Day To Remember

Here is the music video for A Day To Remembers song " I'm Made of Wax, Larry, What Are You Made Of?"

This is A Day To Remembers digipak for what separates me from you. As you can see the digipak is very smart. The name of the album "What Separates me from you" is shown clearly on the cover but the image also shows us that as people are walking around freely but one man is stuck in an hourglass therefore separating him from everyone else. This is effective as it is unique and a drawing or painting where as usually you get a photograph or a split cover, This also has the main man in the centre of the art making him more surrounded and separate.  

Here is a poster advertising ADTR's album What Separates Me From You. As you can see at the top of the poster is an artistic display of the bands name and below has the band posing. You see all the band members in different poses all looking at the camera looking happy and having fun. The background as you can see is an artsy street which matches the design of the drawings in the cover photo. Below the band highlighted by a blue strip you can see a photo of the album cover with the information next to it. The important words are highlighted by being purple rather than white which tells us its new when it is out and to order the album now. This gives the audience clear instructions on what to do.  If you look closely at the background of the poster then of the album cover it appears to be on the same street and on the album with the man in the hourglass looking out appears to be where the band is stood. Looking at the band clothing you can see they all wear black white and red is the three colours associated with rock genre.

Copyright permissions

Dear Copyright holder,

I am an A-level student and I am writing to request your permission to use one of A Day to Remembers songs called “All Signs Point to Lauderdale”

 

With your permission this would be used in my current A-Level Media Studies project, which involves creating a music video as well as creating an album cover and magazine advert for the artist.

If I received your permission, this track would ONLY be used for educational purposes viewed by my Media class, My Teachers and the OCR exam board. It would not be released to a large audience.

The artist and your company would of course be fully recognised throughout pre-production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the project. If this is required please send full details.

I look forward to hearing back from you,

Regards

Jake Taff

Jake.Taff@Edgbarrowschool.co.uk