Dolby

Jake- some good work here. Have a think about the focus group and how you can analyse and present your findings.

Storyboard

Here is my storyboard for my music video. As you can see I have thought about what I want to show my audience with lyrics relating to the video I.E. "where will I find where I fit in?" the guy is then in the woods isolated and alone.

Pitch and feed back

 During my Pitch I got some good feedback which is to research deeper into my audience to fully understand them and situations they will be in. By doing this it will let my audience connect to my music video with a good solid idea for showing difficulties in relationships both friendship and relationships. This is easy to connect with making it personal to the audience. I will hold a focus group where i play my song to people and get their opinions on the song and how it makes them feel.

Linkin Park

Here is the official music video of Linkin Parks song Numb.

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Here is my music video analysis of the song.

Here is the album cover for Linkin Parks album Meteora. You can see the colour scheme here is generally black, white and yellow. You can see someone spray painting with a gas mask on with the band spray painted onto the wall . The band name at the top is in very bold black and yellow font. At the bottom of the album is the name of the album with both pieces of writing boxed in showing importance and creating an icon representation of the band. The album cover is simple and effect showing the band below the band name showing creativity in the cover with the album name clearly displayed.

This is Linkin Parks advert for Meteora. As a you can see it is very dark by lots of black being used. As you can see at the top of the advert it has the name of the band in a bold white artistic font. Below that you can see new album written also in a white font. Below that you can see the name of the album in a large font that is a different colour to the rest of the text and matches the background of the image. The image you can see is a man wearing a gas mask as he is spray painting which works well with the name of the band at the top where it has a few dark patches as if spray painted. In a big and bold font you can see the release date of the album with the bands website below telling the audience where to go and buy the album. This is effective as it is simple for the audience to understand and draws the audience’s attention to the album name and release date which is the most important thing about advertising the album. This is done by using large font size in comparison to the rest of the text displayed.  The band’s name is also drawn to the attention of the audience due to the marks which appear to box in the name of the band which no other text has showing that it is
important.

You Me At Six

This is You Me At Six- Underdog (Performance and loose narrative story)


Camera: Starts off dark by a band member and slowly moves back to see the whole band. It continues to flow around the band by panning across the room and getting mid shots and close ups of band members with different angles of the lead singer (front and sides).


Editing: In this music video there is lots of short shots lasting 1-2 seconds following the music beat. It jumps between performance and narrative of the video. The narrative is loose you only see short shots of the narrative but can pick up on what is going on with all the little clips. The video starts off with no lights on and ends the same way physically showing us when the song is over.


Mise en scene: Throughout this video a lot of black and red is seen these colours generally are associated with the genre Rock. This shows us the genre through the video without the lyrics. You can see the band members have dark hair some have long hair which is also associated with rock.  All of the band members are wearing black wither that's a coat or shirt. They are all head-banging or at least moving with the beat of the song to emphasise movement. The two female roles in this video are very different they are opposites of each other from hair colour to the clothes they wear. I think the location of the video is good as for a performance you just want a large open space which they had so just the band was seen as well as enough space for the video to be recorded from different angles. What I think is a cinema hallway is effective too as the cinema is a common place to go on a date and the song is about him cheating on his girlfriend by taking them both to the cinema.


Laura Mulvey's theory can be applied only slightly to the music video as for a very brief time females in the video. You saw them putting make-up on and kissing a boy as well as watching the brunette girl dancing. it is only loosely applied. Andrew Goodwin's theory is also very briefly applied "look at the mess we made" and we see the brunette girl crying with her make-up running which obviously causes a mess.  This links to his theory as it is shown that women are expected to put make on and kiss guys because that is what is generally expected. Talking about a mess when make up is running makes it seem like it is saying you need make up not to be a mess. This suggests that women in todays society have to wear make up to look pretty as that is what is generally expected of them.

This is You Me At Six's digipak of the album "Hold Me Down". This album cover is very colourful which is unusually for a rock band as you would expect dark colours. This is very artistic and that says a lot about the band. As they are creating a very artsy digipak it shows what at least one band member is like, he is artistic and likes to create things including the music. As you can see the bands name is in a bold font which is bigger than the album name which is smaller and located below the band name in a handwritten style. This is effective as it shows the difference between album and band with neat handwriting making it look artistic just like the design of the cover. 

here is a magazine advert for YMAs Hold me down. You can see the digipak is the background with bottom central bright yellow text standing out saying when it will be released. The font is very bold and by the release date being a much larger font size it is highlighting the important information for the audience where as the smaller font says that it is new and available on both CD and Download.