Wednesday, 5 October 2016

You Me At Six


This is You Me At Six- Underdog (Performance and loose narrative story)


Camera: Starts off dark by a band member and slowly moves back to see the whole band. It continues to flow around the band by panning across the room and getting mid shots and close ups of band members with different angles of the lead singer (front and sides).


Editing: In this music video there is lots of short shots lasting 1-2 seconds following the music beat. It jumps between performance and narrative of the video. The narrative is loose you only see short shots of the narrative but can pick up on what is going on with all the little clips. The video starts off with no lights on and ends the same way physically showing us when the song is over.


Mise en scene: Throughout this video a lot of black and red is seen these colours generally are associated with the genre Rock. This shows us the genre through the video without the lyrics. You can see the band members have dark hair some have long hair which is also associated with rock.  All of the band members are wearing black wither that's a coat or shirt. They are all head-banging or at least moving with the beat of the song to emphasise movement. The two female roles in this video are very different they are opposites of each other from hair colour to the clothes they wear. I think the location of the video is good as for a performance you just want a large open space which they had so just the band was seen as well as enough space for the video to be recorded from different angles. What I think is a cinema hallway is effective too as the cinema is a common place to go on a date and the song is about him cheating on his girlfriend by taking them both to the cinema.


Laura Mulvey's theory can be applied only slightly to the music video as for a very brief time females in the video. You saw them putting make-up on and kissing a boy as well as watching the brunette girl dancing. it is only loosely applied. Andrew Goodwin's theory is also very briefly applied "look at the mess we made" and we see the brunette girl crying with her make-up running which obviously causes a mess.  This links to his theory as it is shown that women are expected to put make on and kiss guys because that is what is generally expected. Talking about a mess when make up is running makes it seem like it is saying you need make up not to be a mess. This suggests that women in todays society have to wear make up to look pretty as that is what is generally expected of them.


This is You Me At Six's digipak of the album "Hold Me Down". This album cover is very colourful which is unusually for a rock band as you would expect dark colours. This is very artistic and that says a lot about the band. As they are creating a very artsy digipak it shows what at least one band member is like, he is artistic and likes to create things including the music. As you can see the bands name is in a bold font which is bigger than the album name which is smaller and located below the band name in a handwritten style. This is effective as it shows the difference between album and band with neat handwriting making it look artistic just like the design of the cover. 

here is a magazine advert for YMAs Hold me down. You can see the digipak is the background with bottom central bright yellow text standing out saying when it will be released. The font is very bold and by the release date being a much larger font size it is highlighting the important information for the audience where as the smaller font says that it is new and available on both CD and Download.

2 comments:

  1. Careful in saying that Goodwyn's theory is not really applied as there are 6 elements to his theory- maybe just certain aspects are not followed. This analysis needs some kind of illustrations/screengrabs etc.

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    1. Okay thank you Miss, Tomorrow I will be converting my video analysis to different software like Prezi or Google slides. I will also add in screen grabs from the music video.

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